The algorithm Google uses to rank your site in its search engine results pages is highly complex and the team who work on it are highly secretive. There are very few who know exactly how it works. The algorithm is often updated and refined which means keeping your site at the top of search results is an ongoing task.

In a recent keynote speech at PubCon, a Google engineer Matt Cutts, revealed that there are roughly 200 different variables which are analysed by the algorithm when it’s deciding where to rank your site.  Over at Search Engine Journal, Ann Smarty and her readers are attempting to put together a definitive list of these variables.  Of course nobody knows how accurate this list is, however with the input of hundreds of SEO specialists with years of experience it’s very likely that many of the these factors are correct.

Let’s Try to Find All 200 Parameters in Google Algorithm @ SEJ
http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457/

Today Brian Rakowski announced the launch of Google’s new browser, Chrome.

After teasing us yesterday with a great comic book strip explaining what it is, how it works and the ideas behind it they finally opened up downloads at around 8pm(GMT).

Read more »

Historically Google have always been very secretive about the algorithms which power their search technology.  Over the past few months however, they have publishing small tidbits of information on how Google Search works in an effort to appear more transparent.

Today the man in charge of Core Ranking at Google, Amit Singhal, has publicly spoken about how search works.  In particular he talks about the three core philosopies:

1. Best locally relevant results served globally.
2. Keep it simple.
3. No manual intervention.

The article doesn’t go into much detail and really only covers some of the basic details behind the ranking algorithm but nevertheless it makes for an interesting read.

Head over to the Google Blog now to check out his post.